Recreating the Neighborhood MarketplaceA reproducible business model for a supermarket comprised of local stores

YEAR: 2016 | TERM: B




Claudia Dufour; Casey Maffucci; Emily Newman; Patrick Wang


Aaron Deskins

The rise of supermarkets has provided Venetian residents with a large variety of goods in one convenient location, which coupled with competitive pricing make supermarkets a favorable choice for locals. This competition along with depopulation places a strain on small food stores. Since 1924, 49% of all Venetian food stores have closed. This store closure leaves many neighborhoods not serviced by either a supermarket or food store clusters, making it inconvenient for Venetians to complete routine shopping trips. This project explored the feasibility of a locally sourced and distributed marketplace comprised of revitalized local food stores. By conducting a case study on the Venetian neighborhood, Campo do Pozzi, we determined that a marketplace of this kind would be feasible in Venice.