Evaluation of Tourist Use of Venetian Transportation
This project was conducted by students of Worcester Polytechnic Institute and in conjunction with Vela, the marketing agency for ACTV, the provider of public transportation in Venice. The purpose of this project was to aid Vela in quantifying and qualifying tourist use of public transportation services. To accomplish this, we visually identified 66,493 tourists as they were boarding water transportation and conducted a survey to better understand how many tourists use each form of transportation and why they do so. We concluded that while ACTV holds 61% of the tourist market, there is room for improvement in several areas. Increasing service of the tourist lines, clarifying signs and advertisements and implementing specialized group services would improve service for tourists as well as residents and lead to increased profits and patron satisfaction.