Assessment of the State of Tourism in Venice: A Quantitative Estimate and Characterization of Excursionist Tourists

This project, conducted by Worcester Polytechnic Institute in conjunction with the Azienda di Promozione Turistica, aims to assess the state of tourism in Venice. It continued the research begun in 1999 by a WPI team, to actually count visitors coming to Venice for the day without spending the night, using a sophisticated methodology of visual identification. From the summer data collected, a full year estimate was made of 7.5 million excursionists. Additionally, a pilot face-to-face sample survey was conducted to characterize the excursionists by overnight plans, demographics, spending, and involvement in the celebration of Jubilee 2000.